What is an activity in a journey?

Journeys automate multi-step campaigns. Each activity in a journey is either an action (such as sending an email), a time-based wait, splitting the journey segment based on customer action (such as opening an email vs not opening the email) or enforcing a holdout. To learn more about these activities, see Journeys in the Amazon Pinpoint User Guide .

What is an activity in a journey?

Journeys automate multi-step campaigns. Each activity in a journey is either an action (such as sending an email), a time-based wait, splitting the journey segment based on customer action (such as opening an email vs not opening the email) or enforcing a holdout. To learn more about these activities, see Journeys in the Amazon Pinpoint User Guide .

Can I schedule my journeys?

You can configure each journey to start and end at a specific time. Each journey can run continuously for up to 18 months. You can also schedule how often new participants enter the journey. When you create a journey, you specify a segment of customers that participate in it. You can set up your journey so that this segment is updated on a regular basis—hourly, daily, monthly, quarterly, annually, or not at all.

What can I do if I make a mistake in my journey?

Journeys includes a built-in review process that checks for show-stopping errors, while also providing recommendations and best practices. You have to complete this review process before you launch each journey. Journeys also includes a test feature, which makes it easy to send a group of test participants through your journey. By testing your journey, you can ensure that it behaves the way that you expect it to behave. If you encounter issues with your journey while it's running, you can stop it at any time. When you stop a journey, participants halt on the activity they're currently on, and never proceed to the next activity.

How can I use Amazon Pinpoint to run and manage my campaigns?

Amazon Pinpoint makes it easy to run targeted campaigns and drive customer communications across different channels: email, SMS, push notifications, in-app messaging, or custom channels. Amazon Pinpoint campaigns enables you define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign. Amazon Pinpoint is built to scale, enabling you to collect and process billions of events per day, and send billions of targeted messages to your users.

How will marketers benefit from Amazon Pinpoint?

The console provides marketers with campaign management tools to create, run, and manage multi-channel campaigns across their applications, user-base and devices. Campaigns can be scheduled or triggered on user changes and actions. For marketers that want to run multi-step campaigns across multiple channels, they can design journeys to orchestrate an end-to-end experience. Marketers can also leverage the templating support to personalize end-user messaging. Marketers can also measure messaging effectiveness using Pinpoint analytics to understand the impact on user behavior.

What's a standard campaign?

Standard campaigns include a targeted segment (either static or dynamic), a message, and a schedule for sending the message. You can also reuse previously defined segments or define a new segment when you create a campaign. For every scheduled campaign, Amazon Pinpoint recalculates the current audience size based on the criteria associated with the segment.

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Amazon Pinpoint FAQs

End of support notice

On October 30, 2026, AWS will end support for Amazon Pinpoint. After October 30, 2026, you will no longer be able to access the Amazon Pinpoint console or Amazon Pinpoint resources (endpoints, segments, campaigns, journeys, and analytics). For more information, see Amazon Pinpoint end of support.

Note: APIs related to SMS, voice, mobile push, OTP, and phone number
validate are not impacted by this change and are supported by AWS End User Messaging.

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Getting started

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Amazon Pinpoint is self-service so you can try before you buy, without talking to sales, completing RFPs, or hiring for consultants or professional services. Simply log in to the Amazon Pinpoint console using your AWS account and set up an Amazon Pinpoint project. To learn how to set up Amazon Pinpoint, see the Getting Started tutorial.

Amazon Pinpoint FAQs

End of support notice

Getting started

How can I try Amazon Pinpoint?

What is an activity in a journey?