Notification

To receive the latest updates on our Advertiser-friendly content guidelines, please check out our Advertiser-friendly content guidelines posts in the YouTube Help Center.

YouTube channel monetization policies

July 15, 2025: We’re making a minor update to our “repetitious content” policy to better clarify this includes content that is repetitive or mass-produced. We are also renaming this policy from  “repetitious content” to “inauthentic content.” This type of content has always been ineligible for monetization under our existing policies, where creators are rewarded for original and authentic content. There is no change to our reused content policy which reviews content like commentary, clips, compilations, and reaction videos.
March 10, 2025: We’re making improvements to our ad suitability review process. As a result, videos undergoing checks (including private videos) may receive an additional review that may be completed by a human. In some cases, video monetization decisions may take up to 24 hours. This update is designed to improve the accuracy of monetization decisions and increase your channel’s overall monetization potential.