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INDUSTRY
Microsoft for Retail
Connect your customers, your people, and your data.
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Catalog
Turn every customer interaction into a personalized experience
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Study
Learn about the projected Total Economic Impact™ of Microsoft AI solutions for retail and consumer goods organizations
Read the Forrester study
On-demand webinar
Discover why leading retailers are embracing agentic commerce
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AI use cases guide
Explore how retailers are delivering personalized experiences with AI
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OVERVIEW
Accelerate retail growth
Unlock value and drive sustained profitability with Microsoft for Retail.
Transform the shopper experience
Connect with shoppers and deliver personalized experiences across touchpoints.
Optimize merchandising operations
Use insights for better inventory decisions and agents to automate workflows. Drive demand velocity and profitability.
Drive supply chain agility
Improve visibility and efficiency from warehouse-to-shelf with a unified supply chain. Gain a competitive advantage.
Empower the new retail workforce
Enhance employee productivity, customer service, and workforce skills, powered by AI.
AI USE CASES
Achieve more with Microsoft for Retail
Unlock value across your retail business with AI-powered transformation.
Transform the shopper experience
Optimize merchandising operations
Drive supply chain agility
Empower the new retail workforce
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AI shopping assistant
Deliver interactive customer experiences that lead to greater product discoverability, order value, and customer satisfaction.
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Content generation and operations
Optimize the end-to-end marketing process with streamlined asset production, campaign management, and accelerated time to market.
Watch the video
Consumer and competitive insights
Use AI and autonomous agents to analyze extensive data across your business (POS, supply chain, loyalty) to guide marketing plans and forecasts.
Watch the video
Campaign orchestration
Use AI and agents to curate targeted marketing campaigns and engage with customers autonomously.
Watch the video
Data enrichment and performance optimization
Create unified data foundations to enable insights and improve business decisions.
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Assortment optimization
Optimize product mix with insights on product performance, inventory, and trends. Use agents to automate rationalization.
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Predictive demand forecasting
Anticipate demand based on real-time analytics and signals to create hyperlocal assortments and align supply with customer demand needs.
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Price and promotion optimization
Optimize pricing and seasonal promotion performance using AI to drive profitable business growth.
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Inventory planning and insights
Strategically manage stock levels to meet demand while minimizing costs. Use data to automate inventory management workflows and optimize replenishment cycles.
Watch the video
Predictive visibility and insights
Shift from reactive to proactive with real-time supply chain visibility. Use AI-powered analytics to prevent stock-outs.
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Advanced warehousing and logistics
Help warehouse managers drive operational excellence with AI agents. Maximize efficiency with relevant reporting of key data and logistics.
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Intelligent sourcing
Manage raw material sourcing, production schedules, and logistics with AI agents and adapt plans based on disruptions such as supplier delays.
Watch the video
Dynamic inventory optimization
Prevent overstock and stock-outs as market conditions shift using AI and predictive analytics. Automate adjustments to maintain cost efficiency.
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Demand planning and forecasting
Proactively automate demand planning and decision-making with AI agents.