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Tools Made For You

AdChoices offers you a window into the advertising world, showing you who is engaging in interest-based advertising on your browsers and mobile devices.

Our tools allow you to opt out of interest-based advertising from companies registered with our not-for-profit organization.

AdChoices is not an ad blocker. The opt-out process does not opt you out of receiving all ads, only interest-based ads. You will continue to get ads after you opt out; they will just not have any special relevance to your interests.

AdChoices is not an advertising company. We do not control the content of specific ads, where they are placed, or how frequently you see them. Instead, AdChoices enables users to control how companies use their data to personalize ads based on their perceived interests.

See below for the multiple tools we offer.

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WebChoices

WebChoices is a browser-based tool for opting out of interest-based advertising. Launch the WebChoices tool to manage your sharing preferences on your web browsers.

Each browser you use may have different results, depending on which cookies or advertising IDs are being used.

 
 
 

Protect
My Choices

Preserve the opt-out preferences you set on your browser. The DAAC offers browser plug-ins to retain opt-out cookie preferences, even if you delete your cookies.